In the past I have been a great collector of Swatch watches. In 1992 I saw the preparatory sketch designed by Sam Francis for the model with the same name. The artist dipped his brush and began to paint over the silhouette of the watch drawn on paper. He went outside the edges, it was obvious. In that instant I was blinded by the brilliance of the Swatch product. A very simple shape that over the years was open to endless interpretations. A small blank canvas over which literally anything has been painted. While other manufacturers were scrambling to come up with models different from each other, Swatch understood that creativity could have a well-defined boundary. A shape. A container. Within which there would be no limits. I see a lot of similarities there with a bottle of wine. I am not talking about the product itself, about its many qualities, but about the fact that wine will always need a container, and that container will always need the attention of a creative. Just as the gears in a Swatch need a form to contain them. Is it wrong to say that, at least in the case of Swatch, form has become distinctly more important than substance? How many thousands of graphic and artistic speculations have been made within that form? How many of those graphic designers and artists knew and know how to assemble a watch…?
In the past I have been a great collector of Swatch watches. In 1992 I saw the preparatory sketch designed by Sam Francis for the model with the same name. The artist dipped his brush and began to paint over the silhouette of the watch drawn on paper. He went outside the edges, it was obvious. In that instant I was blinded by the brilliance of the Swatch product. A very simple shape that over the years was open to endless interpretations. A small blank canvas over which literally anything has been painted. While other manufacturers were scrambling to come up with models different from each other, Swatch understood that creativity could have a well-defined boundary. A shape. A container. Within which there would be no limits. I see a lot of similarities there with a bottle of wine. I am not talking about the product itself, about its many qualities, but about the fact that wine will always need a container, and that container will always need the attention of a creative. Just as the gears in a Swatch need a form to contain them. Is it wrong to say that, at least in the case of Swatch, form has become distinctly more important than substance? How many thousands of graphic and artistic speculations have been made within that form? How many of those graphic designers and artists knew and know how to assemble a watch…?
14.3 is the date of my son’s birth. With an image stolen from the recording industry, I would like 14.3 to be seen as a kind of “super band” in the world of wine communication. Each member of this creative group comes from different paths, each – over the years – has become a virtuoso in their own field. From photography to graphic design, from 3D to web design. Having served world-class clients with such skills, I imagined that I could bring them together and put them at the service of the land in which I grew up. I imagined that the knowledge achieved over the years, the experience gained in such different fields, the knowledge of multiple facets of the advertising universe, could really have something to say in the world of enology, something important and unexpected…
14.3 is my child’s date of birth. With an image stolen from the record industry, I would like 14.3 to be seen as a sort of “super band” in the world of wine communication. Each member of this creative group comes from different paths, each – over the years – has become a virtuoso in his own field. From photography to graphics, from 3D to web design. After having served world-class clients with these skills, I imagined I could bring them together and put them at the service of the land I grew up in. I imagined that the culture acquired over the years, the experience accumulated in such different fields, the knowledge of multiple sides of the advertising universe, could really have something to say in the world of oenology, something important and unexpected…
A long preamble to say what? That we are not here to pass ourselves off as brilliant people or to sell emotions to the same people who produce emotions. Everything in this site is entirely our own making and represents a tiny fraction of what we believe we can do for you. 14.3, at present, is nothing more than an opportunity on your table. The opportunity to collaborate with a studio that did not exist yesterday, that is run by established communications professionals in a variety of fields, with whom you can freely engage and see if their idea of art has something more to offer to your passion…
Marco Brunetti
founder/art director
Why choose 14.3?
With 14.3, you’ll get something that few studios can offer: a truly all-inclusive service, fully managed in-house — never outsourced. 14.3 builds the sets used in your photos. We do it with our own hands, we get messy, and we have a blast doing it. We know how to do it because we’re the ones who will shoot and handle the post-production of your images, ensuring speed, coordination, and significantly reduced costs.
Your website will be designed and assembled by our technicians, under the supervision of our art director. Creativity, technical expertise, market insight, and knowledge of your competitors.
How many companies see their marketing resources pulled in different directions by too many players, each trying to serve their own interests? Let’s be honest. Communication isn’t improvisation — it’s a complex ecosystem that requires various symbiotic elements to bear fruit. And if those elements are playing for themselves instead of for the client, then as a company, you’ve got a serious problem. 14.3 is a team of 25 professionals, all working in sync, all kept on track by the people who will sit down with you to define your business strategy. One single point of contact for everything. A clear, flexible payment plan. Contracts that protect both sides. This is our idea of responsible communication in the 21st century.
Our group
From the stables’ dust to the art exhibitions and magazine covers. The TRISTAN DARK brand has quickly indulged the creative thirst of its founder with a creative atelier, a fine art studio and the brand new 14.3 project, totally dedicated to wine, the lord of the lands which we grew up in.
Thanks to a team of carefully selected collaborators, we are now able to move with extreme ease in every sector of multimedia, without betraying the WORSHIP of ELEGANCE and CREATIVITY that must absolutely distinguish every single product of our brand.
