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In the past I have been a great collector of Swatch watches. In 1992 I saw the preparatory sketch designed by Sam Francis for the model with the same name. The artist dipped his brush and began to paint over the silhouette of the watch drawn on paper. He went outside the edges, it was obvious. In that instant I was blinded by the brilliance of the Swatch product. A very simple shape that over the years was open to endless interpretations. A small blank canvas over which literally anything has been painted. While other manufacturers were scrambling to come up with models different from each other, Swatch understood that creativity could have a well-defined boundary. A shape. A container. Within which there would be no limits. I see a lot of similarities there with a bottle of wine. I am not talking about the product itself, about its many qualities, but about the fact that wine will always need a container, and that container will always need the attention of a creative. Just as the gears in a Swatch need a form to contain them. Is it wrong to say that, at least in the case of Swatch, form has become distinctly more important than substance? How many thousands of graphic and artistic speculations have been made within that form? How many of those graphic designers and artists knew and know how to assemble a watch…?
In the past I have been a great collector of Swatch watches. In 1992 I saw the preparatory sketch designed by Sam Francis for the model with the same name. The artist dipped his brush and began to paint over the silhouette of the watch drawn on paper. He went outside the edges, it was obvious. In that instant I was blinded by the brilliance of the Swatch product. A very simple shape that over the years was open to endless interpretations. A small blank canvas over which literally anything has been painted. While other manufacturers were scrambling to come up with models different from each other, Swatch understood that creativity could have a well-defined boundary. A shape. A container. Within which there would be no limits. I see a lot of similarities there with a bottle of wine. I am not talking about the product itself, about its many qualities, but about the fact that wine will always need a container, and that container will always need the attention of a creative. Just as the gears in a Swatch need a form to contain them. Is it wrong to say that, at least in the case of Swatch, form has become distinctly more important than substance? How many thousands of graphic and artistic speculations have been made within that form? How many of those graphic designers and artists knew and know how to assemble a watch…?
14.3 is the date of my son’s birth. With an image stolen from the recording industry, I would like 14.3 to be seen as a kind of “super band” in the world of wine communication. Each member of this creative group comes from different paths, each – over the years – has become a virtuoso in their own field. From photography to graphic design, from 3D to web design. Having served world-class clients with such skills, I imagined that I could bring them together and put them at the service of the land in which I grew up. I imagined that the knowledge achieved over the years, the experience gained in such different fields, the knowledge of multiple facets of the advertising universe, could really have something to say in the world of enology, something important and unexpected…
14.3 is my child’s date of birth. With an image stolen from the record industry, I would like 14.3 to be seen as a sort of “super band” in the world of wine communication. Each member of this creative group comes from different paths, each – over the years – has become a virtuoso in his own field. From photography to graphics, from 3D to web design. After having served world-class clients with these skills, I imagined I could bring them together and put them at the service of the land I grew up in. I imagined that the culture acquired over the years, the experience accumulated in such different fields, the knowledge of multiple sides of the advertising universe, could really have something to say in the world of oenology, something important and unexpected…
A long preamble to say what? That we are not here to pass ourselves off as brilliant people or to sell emotions to the same people who produce emotions. Everything in this site is entirely our own making and represents a tiny fraction of what we believe we can do for you. 14.3, at present, is nothing more than an opportunity on your table. The opportunity to collaborate with a studio that did not exist yesterday, that is run by established communications professionals in a variety of fields, with whom you can freely engage and see if their idea of art has something more to offer to your passion…
Marco Brunetti
founder/art director
From the stables’ dust to the art exhibitions and magazine covers. The TRISTAN DARK brand has quickly indulged the creative thirst of its founder with a creative atelier, a fine art studio and the brand new 14.3 project, totally dedicated to wine, the lord of the lands which we grew up in.
Thanks to a team of carefully selected collaborators, we are now able to move with extreme ease in every sector of multimedia, without betraying the WORSHIP of ELEGANCE and CREATIVITY that must absolutely distinguish every single product of our brand.