Who we are

In the past I have been a great collector of Swatch watches. In 1992 I saw the preparatory sketch designed by Sam Francis for the model with the same name. The artist dipped his brush and began to paint over the silhouette of the watch drawn on paper. He went outside the edges, it was obvious. In that instant I was blinded by the brilliance of the Swatch product. A very simple shape that over the years was open to endless interpretations. A small blank canvas over which literally anything has been painted. While other manufacturers were scrambling to come up with models different from each other, Swatch understood that creativity could have a well-defined boundary. A shape. A container. Within which there would be no limits. I see a lot of similarities there with a bottle of wine. I am not talking about the product itself, about its many qualities, but about the fact that wine will always need a container, and that container will always need the attention of a creative. Just as the gears in a Swatch need a form to contain them. Is it wrong to say that, at least in the case of Swatch, form has become distinctly more important than substance? How many thousands of graphic and artistic speculations have been made within that form? How many of those graphic designers and artists knew and know how to assemble a watch…?

A long preamble to say what? That we are not here to pass ourselves off as brilliant people or to sell emotions to the same people who produce emotions. Everything in this site is entirely our own making and represents a tiny fraction of what we believe we can do for you. 14.3, at present, is nothing more than an opportunity on your table. The opportunity to collaborate with a studio that did not exist yesterday, that is run by established communications professionals in a variety of fields, with whom you can freely engage and see if their idea of art has something more to offer to your passion…