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Elena Nitu Venezia


Case study

A line of innovative cosmetics
derived from grape seed and vine sap.

Rise of a new brand
The project started to take shape with the concept of the logo, entirely hand-drawn, and the study of packaging for the two lines, ALL AGES and AGE PLUS. At the same time, shooting sessions began for both the essential components of the cosmetics (grapevine sap and grape seed extract) and for the e-commerce, print advertising, and social media communication. In particular, an initial photo and video shoot was carried out in September 2024 with the famous model Roberta Marchiori, and a second shoot took place in spring 2025 to emphasize the uniqueness of the two cosmetic lines.

What we have done for Elena Nitu Venezia:

The logo, entirely handcrafted in Adobe Illustrator, depicts a woman wrapped in a vine. It was a complex graphic challenge due to the richness of the details and the need for the logo to be used even in extremely small contexts.
14.3 not only designed and created all the master files for the glass and paper packaging, but also oversaw the printing process at Grafiche Antiga, a name that needs no introduction, having printed the Pirelli calendar for six consecutive years.
A fascinating project that saw us go from still life in the studio to outdoor and indoor sets with various models. Probably the most challenging part of the entire project, also due to the need to virtually eliminate any makeup to showcase the skin in all its natural beauty.
Creating this series of images for the national print was a huge honor. In this particular image, we tried to recreate the woman from the logo without forcing it too much, instead aiming for the naturalness of the gaze and the pose.”
An elegant and sophisticated website built around the desire to communicate the company’s philosophy, love and respect for nature, and the absolute pursuit of excellence and quality.
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