The beating heart of our studio
The campaign was inspired by the concept of “natural balance,” which we developed according to two distinct strands: symmetry (visible, for example, in the two bottles that by joining together form a mouth as well as a hourglass) and respect for the environment, celebrated with the dreamlike image of a tuff island with the bottle standing at the center like an enchanted little house surrounded by rich vegetation, or in the image inspired by the works of Mimmo Rotella where great movies posters form the words “La Tordera” but also the symbol of recycling.
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
Quoting Steve Jobs may be obvious and overused, but that does not take away from the truth of his words. When we start a project, we like to think we have the humility to listen, to let our brains wander, explore every crevice of it, to look around for days, until we see something worth taking and being showed to the world.
“Taken and shown” are not randomly chosen words. We don’t do quantum physics, we don’t sell wine with fractals, we try to bring so many elements together into a unity that is worth more than the sum of the parts… Look at our island… tufa bricks, moss, acorns, wood… A bottle engraved with a grinder in our workshop. A light bulb connected to a battery. A yellow plastic box! The journey to the sea… A camera, a tripod, steady hands in the waves… and a vision that would make many people smile, until something magical, finished, complete, finally appears…
Here at 14.3 we imagine, build, photograph, and post-produce our images. Four services in one, to maximize value for money and ensure we have full control over the creative process. The challenge of taking your product and making it the star of our art fascinates and obsesses us like few other things….
After conceiving, designing, and clutching this new bottle in our hands, we decided to celebrate it by drawing profusely on 20th century art. Not only Picasso, Surrealism, and metaphysical painting, but once again Swatch, with its 1985 “Velvet Underground” to provide the inspiration for a bottle so seductively shaped that it is wrapped in fishnet stockings… In the last image, please note the wine goblet formed by the blue stem that “supports” the red tongue on the left…